Angela C. S. Hsiao , Director, Taiwan Trade Center, Dubai (representative office of TAITRA) receiving the “Best Franchise Promotion Partner in Asia” from Dr Easa Al Bastaki, President of the University of Dubai at the Arab Franchise Expo 2024, held aboard the iconic Queen Elizabeth 2 in Dubai.
Dubai, UAE – The Taiwan External Trade Development Council (TAITRA) has cemented its status as a leader in franchise promotion by winning the prestigious title of “Best Franchise Promotion Partner in Asia” at the Arab Franchise Expo 2024, held aboard the iconic Queen Elizabeth 2 in Dubai. This award recognizes TAITRA’s outstanding contributions to promoting Taiwanese franchises on the international stage and fostering successful partnerships across Asia and beyond.
Established in 1970, TAITRA has been at the forefront of advancing Taiwan’s trade and commerce, particularly in the franchise industry. The organization’s strategic initiatives, including international trade missions, exhibitions, and matchmaking events, have enabled Taiwanese franchises to thrive in competitive global markets.
Through initiatives such as the Taiwan Franchise Pavilion at global expos and targeted matchmaking programs, TAITRA has showcased the ingenuity, quality, and cultural appeal of Taiwanese franchises. This has led to the successful entry of Taiwanese brands into major markets across Asia, the Gulf, and beyond.
Taiwan Pavilion at the Arab Franchise Expo showcased diverse array of brands across food and beverage, lifestyle, and service industries, aiming to connect with investors and franchise enthusiasts from the Arab and Gulf Cooperation Council (GCC) countries. From innovative bubble tea brands to cutting-edge tech-based services, TAITRA has successfully positioned Taiwanese businesses as industry leaders, making them highly sought-after franchise opportunities in Asia and the Middle East. J&J Fried Chicken, Bling House-Taiwan traditional sweet Liang Gao, NICE Nine- Taiwan dual sauces curry rice, ICE UNA- Taiwan’s Unique snow ice, Mizusawa Milk Bubble Tea Café and Hairing- the Total Solution Provider of Scalp Care were the brands Highlighted at the Taiwan pavilion.
The “Best Franchise Promotion Partner in Asia” award reflects TAITRA’s tireless efforts to create opportunities for Taiwanese franchisors to expand their reach and establish a presence in diverse markets. By connecting Taiwanese businesses with potential franchisees and investors, TAITRA has played a pivotal role in fostering growth, innovation, and cross-border collaboration.
Accepting the award, Angela C. S. Hsiao, Director, Taiwan Trade Center, Dubai (representative office of TAITRA) stated: “This recognition as the ‘Best Franchise Promotion Partner in Asia’ is a tremendous honor. It underscores our commitment to promoting Taiwanese excellence and innovation on the global stage. We thank the Arab Franchise Expo organizers for this recognition and look forward to furthering our efforts to connect Taiwanese brands with the world.”
Arab Franchise Awards 2024 Dubai winners with the Chief Guest Dr Easa Al Bastaki , President of the University of Dubai
As a premier event in the global franchise calendar, the Arab Franchise Expo brought together leading franchisors, franchisees, and investors from around the world. The event celebrated innovation and excellence in franchising, with TAITRA’s win highlighting Taiwan’s growing influence in the global franchise market.
Taiwan Delegation interacting at the Franchise Investment Summit with the Investors at the Franchise Investment Summit held alongside with Arab Franchise Expo 2024
With this accolade, TAITRA is poised to continue its mission of promoting Taiwan’s franchise industry while strengthening its presence in key international markets. The organization remains dedicated to fostering innovation, building strategic partnerships, and empowering Taiwanese businesses to succeed globally.
This recognition at the Arab Franchise Expo reaffirms TAITRA’s position as a driving force in the international franchise landscape and a true ambassador of Taiwanese entrepreneurial excellence.
About TAITRA:
The Taiwan External Trade Development Council (TAITRA) is a non-profit organization committed to promoting Taiwan’s trade globally. With over 60 offices worldwide, TAITRA facilitates trade and business opportunities for Taiwanese enterprises across diverse sectors, including franchising.
