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Saudi Based Shrimplus Restaurant Plans Franchise Expansion in the MENA region

ARAB WORLD / Food & Beverage
- September 13, 2023
Arab franchise Magazine

Plans 100 outlets across MENA in the next 5 years

 In a bold move that signifies its growing success in Riyadh’s culinary cuisine, Shrimplus, a beloved seafood restaurant which has opened in 2015 has 7 outlets, and has unveiled ambitious plans to expand its presence across the MENA region to open 100 outlets in next 5 years. This expansion not only demonstrates the resilience and innovation of the restaurant industry but also reflects the increasing appetite for high-quality seafood dining experiences in the Middle East and North Africa. Let’s dive into the exciting journey of Shrimplus as it sets its sights on a wider horizon.

Shrimplus: A Riyadh Culinary Gem:

Shrimplus has earned its reputation as a culinary gem in the heart of Riyadh. Established in 2015, this seafood restaurant has been delighting diners with its delectable array of shrimp dishes, fresh seafood, and a warm, inviting ambience. The restaurant’s commitment to quality, flavour, and innovation has garnered a loyal customer base and critical acclaim.

The MENA Expansion Vision:

With a successful establishment in Riyadh, Shrimplus is now poised for regional expansion. The restaurant’s management envisions bringing its mouthwatering seafood offerings to diners across the North Africa and Gulf Cooperation Council (GCC) countries, including the United Arab Emirates, Kuwait, Qatar, Bahrain, and Oman.

This expansion is not just about increasing the number of outlets but also about introducing the rich flavors and experiences of Shrimplus to a wider audience. The MENA region, known for its diverse culinary landscape, offers an excellent market for seafood lovers looking for unique and delightful dining experiences.

 

A Focus on Quality and Sustainability:

Shrimplus’s success is grounded in its commitment to sourcing the freshest ingredients and sustainable seafood. The restaurant prides itself on serving dishes prepared with the finest quality shrimp and seafood, ensuring that every bite is a delightful journey of flavors. In a region where sustainability and ethical sourcing are increasingly important to consumers, Shrimplus’s dedication to responsible seafood practices sets it apart.

Cultural Sensitivity and Adaptation:

Expanding a restaurant brand across different Gulf and North Africa countries requires cultural sensitivity and adaptation. Shrimplus acknowledges the importance of understanding local tastes, preferences, and customs. While the core menu will feature signature dishes that have won the hearts of Riyadh diners, the restaurant also plans to incorporate regional specialties and flavors to cater to the diverse palate of Gulf and North Africa residents.

Creating Job Opportunities:

The Gulf and North Africa expansion of Shrimplus is not only about offering a unique culinary experience but also about creating job opportunities in the hospitality sector. The restaurant plans to hire local talent and collaborate with the local workforce in each country of operation, contributing to the growth and development of the region.

Shrimplus’s decision to embark on Gulf and North Africa expansion journey is an exciting development in the MENA’s culinary landscape. It reflects the resilience and innovation of the restaurant industry and highlights the growing demand for high-quality seafood dining experiences in the Gulf and North Africa region.

“Our rapid expansion is a testament not only to the value our products and services offer to customers but also to their appeal as a promising business opportunity for those looking to make a mark in the world of investments.” Said Haitham Altammami ,CEO of Shrimplus

As Shrimplus expands its footprint, it remains committed to its core values of quality, sustainability, and cultural sensitivity. This ambitious venture not only promises to introduce the Gulf and North Africa to an array of delightful seafood dishes but also to create job opportunities and contribute to the region’s culinary diversity.

Seafood aficionados across the Gulf and North Africa can now look forward to savouring the exceptional flavors of Shrimplus, as it sets sail on this exciting gastronomic journey that started across the Arabian Peninsula.

 

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