SOKOLOV, a leading jewelry brand and manufacturer with its own retail chain and franchise network in Russia, the CIS, and Eastern Europe, will be represented at the Arab Franchise Expo 2025, which will be held in Dubai on November 13–14, 2025.
Founded in 1993 by Alexey and Elena Sokolov, the company has grown from a local jewelry workshop into a vertically integrated holding and has established itself as a market leader in the production of jewelry made from precious metals and stones, as well as in retail and wholesale sales. The SOKOLOV franchise was ranked among the top two most profitable franchises by Forbes Russia in 2024 and 2025.
The success of SOKOLOV franchises is based on the company’s unique business model, developed and perfected in its own stores. “Each brand partner receives a turnkey business, completely identical in its model and processes to our own stores — a model whose effectiveness has already been proven in practice,” says Elena Shimanchuk, SOKOLOV’s Commercial Director. “SOKOLOV’s product franchising involves franchisees purchasing our products wholesale and selling them in their stores with a retail markup. The company also provides a product matrix based on local market research, an architectural concept for the retail space, and comprehensive marketing support.”
SOKOLOV produces more than 30 million gold and silver items annually, with a total weight exceeding 40 tons, supplying 750 brand-owned stores in Russia, 260 franchise locations across Russia, the CIS, Serbia, and Moldova, as well as thousands of wholesale customers, including jewelry chains and boutiques. The brand’s assortment includes over 50,000 unique gold and silver pieces with precious and semi-precious stones, including lab-created diamonds.
Seasonal and thematic collections, collaborations with renowned brands and celebrities, and a proactive marketing strategy have ensured the company’s leadership in brand awareness and consumer trust. According to NielsenIQ, brand awareness of SOKOLOV in Russia reaches 96%. More than 25 million customers are registered in the brand’s loyalty program, with a repeat purchase rate of 60% among those who made a purchase within a year.
Expanding internationally and increasing the brand’s presence in the Gulf region are key priorities in the company’s five-year strategy. Exhibiting at the Arab Franchise Expo 2025 aims to attract the attention of investors and wholesale partners interested in offering consumers in their markets SOKOLOV’s time-tested quality and distinctive jewelry designs — collections that combine timeless classics with global fashion trends
