In a strategic shift towards international growth, Kelly’s Cajun Grill, part of the International Restaurant Management Group (IRMG), is poised to enter the ASEAN region, starting with Malaysia. Since its inception in 1987 in Miami, Florida, IRMG has expanded significantly, now managing over 200 restaurants across 29 states and seven countries. Kelly’s Cajun Grill, famous for its World Famous Bourbon Chicken, exemplifies IRMG’s success with efficient operations and high sales volumes in compact spaces.
Faraz Shafi, the Managing Director (MENA) of Kelly’s Cajun Grill, announced plans to feature their brand at the 2024 Franchise International Malaysia Expo. This strategic move aims to attract potential investors from across the ASEAN region, highlighting the brand’s expansion ambitions.
In 2021, Kelly’s marked its presence in the Middle East with a launch in Dubai Mall, followed by rapid expansion within the region. Building on this success, IRMG is now targeting Malaysia as a gateway to ASEAN countries, planning to establish 10-20 franchises across Malaysia’s major cities. This move is aligned with their goal of further penetrating Southeast Asia’s vibrant culinary scene.
In the world of quick-service restaurants, Kelly’s Cajun Grill, a brand under the International Restaurant Management Group (IRMG), stands as an icon known for its tantalizing flavors, especially the World Famous Bourbon Chicken. With a humble beginning in 1991 in Sunrise, Florida, Kelly’s has grown into a global sensation and is now gearing up for an exciting new chapter in the ASEAN region.
Mr. Faraz Shafi, the Managing Director of IRMG-Middle East, will lead this venture. With a deep understanding of diverse culinary preferences and a proven track record in the Middle East, Mr. Shafi is well-positioned to replicate this success in ASEAN countries. The franchise model for Kelly’s Cajun Grill remains appealing, with a $30,000 franchise fee and a modest annual royalty, making it an accessible opportunity for potential franchisees in the region.
Mr. Faraz Shafi, Managing Director of IRMG-Middle East.
This expansion represents not only a significant step for Kelly’s Cajun Grill but also an exciting opportunity for Malaysia to host a growing global brand, further enhancing its position as a hub for international cuisine and franchising in the ASEAN region.
Owning a Kelly’s Cajun Grill franchise is an accessible endeavor, with a competitive franchise fee of $30,000, offering access to the renowned Kelly’s brand. A modest annual fee equivalent to 5% of gross profit ensures franchisees can focus on delivering exceptional Cajun cuisine and building thriving businesses within IRMG’s dynamic network. Kelly’s Cajun Grill’s journey in the United States included a deliberate approach to franchising, with 60 restaurants opening over four years to validate its success. Today, the brand boasts 125 restaurants across the globe, including franchisees such as industry giants HMS Host, Aramark, and Food Brand.
