Born in Abu Dhabi, CHUMS is a UAE-grown dessert brand specializing in freshly baked cookies, supported by a focused menu of signature molten desserts, ice cream and specialty coffee.
What started as a local concept has developed into a growing brand with a presence across Abu Dhabi, Al Ain and Dubai, alongside continued expansion into new markets including Sharjah.
For founder Ali Alzaabi, the vision has always been bigger than simply opening more locations.
“From the beginning, the goal was to build a strong and recognizable brand with consistent products, a clear identity and an operating model that can grow without compromising quality.”
Ali Alzaabi,Founder, Chums Desert Brand, UAE
As CHUMS expanded, the company invested in standardized recipes, staff procedures, inventory control, quality standards and technology-driven systems designed to maintain a consistent customer experience across every location.
Now, the brand is entering its next phase.
CHUMS has officially opened franchise opportunities for selected partners in the UAE, with plans to expand further across key GCC markets in the future.
The company is looking for partners who share its focus on quality, customer experience and long-term brand development. Franchise partners will receive support across key stages including location selection, store development, training and operational setup.
“CHUMS was born in the UAE, and we are proud of that. Our ambition is to build a homegrown brand that can grow across the region while maintaining the identity and quality that made it successful.”
With cookies at the heart of its concept and a growing operating platform behind it, CHUMS is positioning itself for a new chapter of expansion.
The Slogan CHUMS- BITE. MELT. REPEAT. Specializing in Freshly Baked Cookies
Franchise opportunities are now open for selected partners.Contact for more on Chums franchise opportunity +971505915000
