Domino’s Pizza Group UK is looking ahead with big plans for growth and that could include adding a second brand to its portfolio. CEO Andrew Rennie, who stepped into the role in August 2023, says the company is in a strong position but is keeping an eye out for the right opportunity to expand its reach.
“We don’t need to do it we’ve got plenty of growth,” Rennie said, adding that there’s no rush and the company will wait for the perfect fit. Domino’s had previously explored acquiring Wingstop UK, but the deal didn’t go through. Still, Rennie remains confident that something aligned with the company’s long-term goals will come along.
In the meantime, Domino’s is doubling down on its core business. The company has just signed a new five-year deal with its franchise partners, outlining plans to grow its UK store count to over 1,600 by 2028 and hit 2,000 by 2030. The agreement includes joint investments in marketing and tech, with Domino’s set to invest £3–4 million annually starting in 2025, plus an additional £4–5 million each year to upgrade its digital platforms, boost cybersecurity, and improve supply chain operations.
Franchisees backed the plan unanimously, signaling a united front when it comes to pushing for more ambitious growth.
Another major focus for the company is customer engagement. Domino’s is rolling out a new loyalty program in the UK part of its ongoing digital transformation. The program is designed to increase repeat purchases and offer a more tailored customer experience. Launch will be phased, starting in the first quarter of the year.
Despite some bumps in the road — like a 2.6% drop in delivery orders in the first half of the year, likely linked to rising living costs — Domino’s is staying the course. New promotions and menu items are part of the strategy to bounce back and keep customers coming through the door (or tapping the app).
With a clear game plan and long-term vision, Domino’s Pizza Group UK is setting itself up to stay ahead in the ever-competitive fast food space.
