Dubai-based ITP Media Group has strengthened its global footprint after signing a new 10-year franchise agreement with Time Out Group, extending a partnership that has already lasted more than two decades. Under the agreement, ITP will operate Time Out’s media businesses in Hong Kong and Singapore, managing editorial content, digital platforms, social media channels, events, and experiential activations. The deal builds on ITP’s successful management of Time Out franchises across key GCC markets including Dubai, Abu Dhabi, Doha, Riyadh, Jeddah, and Bahrain.
The agreement represents a significant milestone for a Middle East-based media company expanding beyond its traditional regional markets. For ITP Media Group, the move opens new opportunities in two of Asia’s most vibrant urban destinations, while reinforcing its reputation as one of the leading franchise operators in the publishing and lifestyle media sector. Industry observers view the expansion as a strong example of how franchise partnerships can enable brands to scale internationally while maintaining local expertise and market relevance.
The partnership also reflects a growing trend of Middle Eastern companies using franchising as a vehicle for international growth. As media brands increasingly seek experienced regional operators to manage local content, events, and audience engagement, franchise models are becoming an attractive expansion strategy. With Hong Kong and Singapore offering strong long-term growth potential, the latest agreement positions both Time Out and ITP Media Group for continued expansion in the global media landscape.
Source: timeout.com
