Dubai, UAE — Dubai-based fragrance brand Made of Joy (MOJ) Perfumes has announced its international expansion plans with the opening of its first outlet in Bangsar, Malaysia, marking a significant milestone in the company’s global growth strategy. The fast-growing perfume brand also revealed ambitious plans to establish 50 outlets over the next three years across key international markets through a combination of retail expansion and franchising.
Mammu Nasar, Founder and Chairman, MOJ Perfumes – Dubai
Mammu Nasar, Chairman and Managing Director of Made of Joy (MOJ) Perfumes, highlighted the company’s vision for regional growth, stating that Malaysia will serve as the strategic gateway for MOJ’s expansion into the wider ASEAN market. He emphasized that the brand is actively exploring opportunities to expand into Hong Kong, Indonesia, and Singapore, as part of its long-term international growth strategy. According to him, the increasing demand for premium lifestyle fragrances and the strong retail ecosystem across Southeast Asia present significant opportunities for Dubai-born brands to establish a global presence. He added that MOJ Perfumes aims to create a strong network of retail and franchise outlets across the region while introducing customers to the elegance and luxury of Dubai-inspired fragrances.
Made of Joy (MOJ) Perfumes will be showcasing its brand and international franchise opportunities at Franchise International Malaysia (FIM) 2026, recognized as one of the largest franchise exhibitions in Southeast Asia, taking place from 21–23 May 2026 in Malaysia.
The participation will provide MOJ Perfumes with a strategic platform to connect with franchise investors, distributors, and retail partners from across the ASEAN region and beyond. Through its presence at the exhibition, the company aims to strengthen its expansion plans in Southeast Asia while promoting its Dubai-inspired luxury fragrance collections to a wider international audience
Faizal Changappalli, Managing Director, MOJ Perfumes – Dubai
Known for its premium fragrance collections inspired by Arabian luxury and modern elegance, MOJ Perfumes, currently having 20 outlets, has built a strong customer following in the UAE with its range of long-lasting perfumes, oud blends, and contemporary lifestyle fragrances. The company aims to position itself as a globally recognized perfume brand by targeting high-growth markets in Southeast Asia and beyond.
The upcoming Malaysia outlet is expected to serve as a strategic gateway for the brand’s expansion into the Asean market. Malaysia’s growing demand for luxury fragrances, combined with its strong retail and tourism sectors, makes it an ideal destination for MOJ’s first international retail venture. The company plans to introduce its signature fragrance concepts and immersive customer experience to a wider audience while maintaining the brand’s Dubai-inspired identity.
According to Mammu Nasar, Founder and CEO of MOJ Perfumes, the expansion strategy will focus on creating a scalable retail and franchise model that can be replicated across multiple countries. Over the next three years, MOJ Perfumes plans to expand aggressively across Southeast Asia, the GCC, and selected international markets, with a target of opening 100 outlets. The company believes that the global fragrance industry continues to show strong growth potential, driven by rising consumer interest in luxury personal care and niche perfume experiences.
Jamaludeen Hydrose, Director – Business Development and Operations, MOJ Perfumes
Jamalaudeen Hydrose, Director – Business Development and Operations at Made of Joy (MOJ) Perfumes, emphasized the growing importance of sustainability in the global fragrance industry, stating that the future of perfume brands will increasingly be driven by environmentally conscious practices, ethical sourcing, and sustainable packaging solutions. He noted that modern consumers are becoming more aware of the environmental impact of luxury products and are actively seeking brands that combine quality with responsibility. According to him, sustainable perfume brands will play a major role in shaping the next generation of the fragrance industry by focusing on eco-friendly production, recyclable materials, and long-lasting premium formulations while maintaining the artistry and emotional connection that fragrances bring to consumers worldwide.
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