Barns café chain has signed its Egyptian franchise with Saudi Based Sadara Group to open the first outlet in Cairo by the end of this year. The deal includes opening full size stores and kiosk formats which will create new jobs for the Egyptian market. “I’m incredibly proud to announce the first stage of our plans to expand Barns Coffee to Egypt. We are happy to have found a like-minded, seasoned multi-site operator like Saudi Sadara Group based in Riyadh who is our current franchise in Riyadh, to grow the brand in Egypt – they are as passionate about our brand and the culture as we are,” says Barns CEO Eng. Mohammed Al Zain
“We are also proud to offer the same quality continuous cup of coffee over the years, and this point is one of the constant strengths in Barns that cannot be waived and we continue to promise and quality” Zain added.
Egypt has a long history with coffee, with its consumption thought to have spread from Yemen in the 16th century. Coffee consumption among Egyptians has soared over the past few years, almost doubling from 36,000 tons in 2017 to 70,000 in 2021, according to the Cairo Chamber of Commerce. Like recent trends in the Middle East which has seen the number of independent coffee shops and roasters explode, Egypt is experiencing a particular surge in interest around the quality and provenance of coffees. The coffee shops cafes market in Egypt is projected to expand at a considerable CAGR of around 4.1% during the forecast period, between 2020 and 2026.
Mohamed AL Zain ,CEO- Barns Coffee (AL Amjaad Group),Saudi Arabia
Saudi Arabian Jeddah based Al-Amjaad Group is renowned for its successful coffee business, barn’s, which was established in 1992 as a homegrown specialty coffee brand. With a progressive company culture, barn’s has become the largest and one of the oldest coffee shop businesses in Saudi Arabia. Al-Amjaad has adopted a franchising model to expand the reach of barn’s while maintaining full ownership of approximately 30 percent of its branches. This strategy has proven effective, with the number of barn’s branches growing from around 130 in 2018 to over 550 today, including more than 150 fully owned by Al-Amjaad.
The Egyptian deal is just the one of the several international agreement for Barns. They are looking to expand the brand to neighboring countries including the GCC and globally targeting 1000 outlets by 2030.
