Dubai, UAE — Dubai-based Club Shawarma, a fast-growing restaurant brand known for its flavorful shawarma and modern street-food dining experience, has announced ambitious plans to expand into Pan-Asian markets through franchising. The company aims to capitalize on the growing international demand for Middle Eastern cuisine while positioning itself as a globally scalable food brand originating from Dubai.
Club Shawarma has built a strong customer following in the UAE with its menu focused on authentic shawarma, wraps, grilled specialties, and fusion flavors designed for today’s fast-paced dining culture. The brand’s modern concept, affordable pricing, and adaptable operational model have made it highly suitable for expansion into international markets, particularly across Southeast Asia, where demand for global food concepts continues to rise.
As part of its international growth strategy, Club Shawarma will participate in the Franchise International Malaysia Exhibition (FIM 2026), taking place from 21–23 May 2026 in Malaysia. Organized as one of the leading franchise exhibitions in Southeast Asia, the event will provide the company with an important platform to connect with franchise investors, master franchise operators, and retail partners from across the ASEAN region and beyond.
Ayman Easa, Director of Franchise Development, Club Shawarma Restaurant, Dubai
Ayman Easa, Director, Franchise Development of Club Shawarma, stated that Malaysia will serve as a strategic gateway for the brand’s expansion into wider Asian markets, including Indonesia, Singapore, Thailand, and other emerging food-service destinations. The company plans to develop a strong franchise network while maintaining consistent quality, operational efficiency, and the authentic flavors that made the brand popular in Dubai.
