Dubai – In the rapidly evolving global franchise market, Arab brands are increasingly looking to Europe for expansion opportunities. Xpandco, a London-based franchise development and consulting company, is perfectly positioned to guide this growth. As a strategic hub for European brands aiming to enter the U.S. market and U.S. companies seeking entry into Europe, Xpandco’s international presence makes it a valuable partner for Arab businesses.
Recently, Xpandco has identified Master Franchisee candidates, demonstrating the company’s ongoing commitment to facilitating international growth. This development strengthens Xpandco’s position as a key player in helping brands from the Middle East and beyond establish their presence in new markets.
Xpandco’s New Partnership with Barns CafĂ©
Xpandco Signs with the Saudi-based Largest Halal café chain Barns Café at the Franchise Expo Paris for European development, 18th March 2024.
As part of its expanding portfolio, Xpandco recently signed a significant deal with Barns CafĂ©, Saudi Arabia’s largest halal coffee chain, at the Franchise Expo in Paris. This partnership marks Barns CafĂ©‘s first foray into the European market, solidifying Xpandco’s role in helping Arab brands expand beyond their home region.
With European consumers increasingly interested in authentic Arab brands, especially those with strong cultural roots like Barns Café, Xpandco is paving the way for Arab companies to enter global markets.
Mrs. Malika Lamamra: International Expertise at the Helm
Xpandco’s international operations are led by Mrs. Malika Lamamra, an expert in franchise development with over 17 years of experience. Her expertise spans logistics, digital marketing, and navigating the regulatory and cultural complexities of new markets. As Xpandco operates internationally, Mrs. Lamamra’s leadership ensures that brands expand effectively into Europe while maintaining their core values.
“Our operations are global, and we’ve already found a Master Franchisee candidate to lead this expansion,” Mrs. Lamamra notes. “With London as our strategic base, we’re ready to help Arab brands establish a strong foothold in Europe and beyond.”
A Global Approach to Franchise Development
Xpandco provides comprehensive franchise development services, offering everything from digital marketing and lead generation to customized solutions that ensure successful market adaptation. With their strategic insight and digital marketing prowess, Xpandco helps brands grow globally, making them an essential partner for Arab businesses eyeing international growth.
Xpandco’s Role at Arab Expo Dubai
As part of Arab Expo Dubai, Xpandco invites Arab brands to explore opportunities for expanding into Europe and North America. With its London headquarters and extensive international operations, Xpandco ensures a smooth and successful transition for brands entering new territories.
